Taylor Fergusson

Taylor Fergusson is a UX designer and researcher in Toronto, exploring how people listen, learn, and understand their world.

Projects

• SideQuest - AI Event Discovery: Led the backend for an AI event app that finds Toronto events where they really get posted, including Instagram.
• BorrowCircle - Design System & UI: Built a full design system for a community lending app, with every colour pairing passing WCAG AA.
• SoundCloud - Usability Study: Led a usability study that found 4 high-severity issues in SoundCloud, each with a ranked fix.
• YumGo - UX Case Study: Led a team of 4 from research to a tested prototype, and rebuilt a broken filter mid-study so testing could go on.
• CIUT - Content Audit & IA Redesign: Audited a campus radio station's whole website. The station adopted the fixes and is planning a full rebuild.