Projects

UX design, research, and development case studies by Taylor Fergusson: YumGo, CIUT, BorrowCircle, and a SoundCloud usability study.

• YumGo - UX Case Study: Led a team of 4 from research to a tested prototype, and rebuilt a broken filter mid-study so testing could go on.
• CIUT - Content Audit & IA Redesign: Audited a campus radio station's whole website. The station adopted the fixes and is planning a full rebuild.
• BorrowCircle - Design System & UI: Designed a community lending app that uses borrowing as a reason to actually meet your neighbours.
• SoundCloud - Usability Study: Led a usability study that found 4 high-severity issues in SoundCloud, each with a ranked fix.
• SideQuest - AI Event Discovery: Led the backend for an AI event app that finds Toronto events where they really get posted, including Instagram.